Digital Signage refers to the use of digital displays—such as LED, LCD, or projection screens—to convey information, advertisements, or entertainment content in public spaces, retail environments, businesses, or institutions. These digital displays are often connected to a central content management system that allows users to update and schedule content remotely and in real-time.
Digital signage has become a popular and effective way to communicate with large audiences because it offers dynamic, engaging content that can be tailored to specific locations, times of day, and even audience demographics.